| POSTCARDS |
Postcard Marketing is quite possibly one of the most overlooked strategies out there. There seems to be the notion that
bigger is better, and higher cost yields greater results. For something so diminutive, postcards certainly have huge
advantages! Postcards are the secret weapon in getting the word out, fast.
Now, let's look at the advantages to Postcard Marketing . . . Why Marketing with Postcards Works!
The "ValuCard"
If your business needs more customers right now, we at AM&S have proven that for less than the cost of a 44 cent stamp,
Postcards sent via direct mail are the fastest, simplest and most cost-effective method to get new customers for just about
any type of business. Regular, repeated mailings create big, predictable results. When you mail every 30 days, bi-monthly
or even quarterly for a whole year you will cause a dramatic growth in your business. People respond to repetition.
Our "ValuCard" is not just another "cute" postcard. It is your business' BILLBOARD that you get into your prospects hand.
Surveys done by direct mail marketing companies indicate that in any direct mail program, about 60% of the response
depends on the Target Market List used for the mailing, another 25% on the Offer included in the mailing, and only 15% on
the actual mail piece or Postcard. We therefore are able to assist our clients get new customers fast by working with them
on the most appropriate target list and the offer.
We can, of course, design, print and mail any type of bi-fold or tri-fold brochures printed in single color to full color. The
idea behind the ValuCard or any Brochure is simple: Tell the targeted prospect about the business (specific, bulleted
points), the Offer (coupons, discounts, etc.) the prospect can enjoy and easily let them know where the business is
located! The goal of the Mailing is one and only one, and that is to entice a targeted prospect to come and buy from your
business, i.e. to increase SALES, NOW!
The ValuCard can get your message to a targeted group of prospects, or to your existing customers, at a cost of
about 36 to 45 cents each, including postage. You can actually send out postcards to a target market every quarter
for under $2 a year. Postcards Work. Period.
bigger is better, and higher cost yields greater results. For something so diminutive, postcards certainly have huge
advantages! Postcards are the secret weapon in getting the word out, fast.
- They get read. No opening required. (Your message gets through quickly!)
- They're inexpensive to use. Around 20-40 cents per postcard including stamp and mailing label
- And postcards get results.
Now, let's look at the advantages to Postcard Marketing . . . Why Marketing with Postcards Works!
- Cost-efficient - Marketing with postcards biggest selling point is the cost to produce.
- Quick turnaround time - Once a postcard is finished, it can be sent out right away - You'll know within days if the
postcard is getting the results you want. - Postcards almost always get read - All the information is conveyed right there in an "open" format. It's near
impossible for a recipient to throw out a postcard without curiously glancing at it! - Markets can be efficiently targeted - Using key mailing lists will ensure that only those who have a chance of being
interested will get your postcard. - Leave competitors in the dark - Unlike mass media, marketing with postcards is very personal. What you're selling
will be between you and your prospects only, and competitors will have a harder time trying to copy your ideas, or
even see them. - Easy to create - Creating a postcard design from scratch is also an option for the creatively inclined
The "ValuCard"
If your business needs more customers right now, we at AM&S have proven that for less than the cost of a 44 cent stamp,
Postcards sent via direct mail are the fastest, simplest and most cost-effective method to get new customers for just about
any type of business. Regular, repeated mailings create big, predictable results. When you mail every 30 days, bi-monthly
or even quarterly for a whole year you will cause a dramatic growth in your business. People respond to repetition.
Our "ValuCard" is not just another "cute" postcard. It is your business' BILLBOARD that you get into your prospects hand.
Surveys done by direct mail marketing companies indicate that in any direct mail program, about 60% of the response
depends on the Target Market List used for the mailing, another 25% on the Offer included in the mailing, and only 15% on
the actual mail piece or Postcard. We therefore are able to assist our clients get new customers fast by working with them
on the most appropriate target list and the offer.
We can, of course, design, print and mail any type of bi-fold or tri-fold brochures printed in single color to full color. The
idea behind the ValuCard or any Brochure is simple: Tell the targeted prospect about the business (specific, bulleted
points), the Offer (coupons, discounts, etc.) the prospect can enjoy and easily let them know where the business is
located! The goal of the Mailing is one and only one, and that is to entice a targeted prospect to come and buy from your
business, i.e. to increase SALES, NOW!
The ValuCard can get your message to a targeted group of prospects, or to your existing customers, at a cost of
about 36 to 45 cents each, including postage. You can actually send out postcards to a target market every quarter
for under $2 a year. Postcards Work. Period.
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| Letters |