LETTERS
Letters
Like Postcard Marketing, Target Marketing with Letters is quite possibly a most overlooked strategies out
there.

Marketing with Letters has a few advantages and a few disadvantages over Postcard Marketing:

        Advantages
  • Great for marketing which requires from a single page to multiple pages of sales information
  • Nearly unlimited envelope designs possible from - from single color to full color
  • Tag line on envelope should pique the recipient's interest sufficiently to open the envelope
  • Personalization: variable data can be inserted anywhere in the letter allowing total personalization


Now, let's look at the advantages to Postcard Marketing . . . Why Marketing with Postcards Works!

  • Cost-efficient - Marketing with postcards biggest selling point is the cost to produce.
  • Quick turnaround time - Once a postcard is finished, it can be sent out right away - You'll know within
    days if the postcard is getting the results you want.
  • Postcards almost always get read - All the information is conveyed right there in an "open" format. It's
    near impossible for a recipient to throw out a postcard without curiously glancing at it!
  • Markets can be efficiently targeted - Using key mailing lists will ensure that only those who have a
    chance of being interested will get your postcard.
  • Leave competitors in the dark - Unlike mass media, marketing with postcards is very personal. What
    you're selling will be between you and your prospects only, and competitors will have a harder time
    trying to copy your ideas, or even see them.
  • Easy to create - Creating a postcard design from scratch is also an option for the creatively inclined