| Em@il M@rketing |
Prospect Email Blasts
An Effective Way to Reach Your Prospects
The revolution of technology has resulted in a dramatic shift away from the traditional forms of media, such as
newspaper and television, leading to many consumers communicating and sourcing more of their information via
the internet and email. This powerful new tool will give your marketing greater benefits when compared to many
other forms of advertising,
In addition to email marketing’s cost and time advantages in distribution, the interactive nature of the email
advertisements provides an advertiser with multiple impressions:
* Subject Line: The subject line is the equivalent of outdoor advertising - it is branding. Whether the consumer
opens the email or deletes it, they must read the subject line. The advertiser therefore receives a valuable
impression for each email sent.
* Opens: When the mail piece is opened, the advertisement appears. The open is the equivalent of a direct mail
piece or a newspaper advertisement.
* Clicks: When a consumer clicks on the advertisement, they are redirected to the advertiser’s website or landing
page. The click is the equivalent to a search engine or yellow pages click.
The Benefits of Prospect Emailing
Locally Targeted: Each record contains the email address, name and address of the consumer. This allows you to
see your recipient actually lives in the targeted community.
Interactive: The ability to click through to a website makes an email advertisement interactive - and only search
engines and internet yellow pages can claim to be interactive as well.
Advertiser Initiated: Email advertisements do not wait for the consumer to find the advertiser, rather the advertiser is
approaching the consumer.
Actionable Audience: When the consumer receives the email advertisement, they are able to take action, whether
clicking, buying or calling.
Immediate Deployment: An email advertisement can be developed from list to creative and delivery in a very short
period of time.
No Minimums/Contracts: Unlike all other advertising, there is no minimum quantity and no contract required.
Ability to Forward: Email marketing is the only true viral marketing medium - your email can be forwarded to others.
Consumers Opt-in to receive Email Advertisements (B-to-C Marketing)
A database of 100+ million U.S. consumers that have requested to receive offers, specials and information from
local businesses is maintained. Each consumer record contains the email address, physical address, consumer
name, and date and time stamp when the consumer opted into the database.
When creating a prospect email list, advertisers have the option to choose specific zip codes to market to, or
alternatively, choose a radius search to identify available data within a certain distance from their location. Relevant
demographics are also available including average household income, average household value, and residential
density.
As a result, the quality of the data including the opt-in nature of the database and the strong accuracy of the
information, ensures users experience very strong response rates.
Businesses Opt-in to receive Email Advertisements (B-to-B Marketing)
A database of 18+ million U.S. Businesses that have opted-in receive email offers, specials and information from
other local businesses is maintained. Each business record contains the email address, physical address and date
and time stamp when the business opted into the database.
How much does prospect emailing cost?
ONLY 4¢ PER EMAIL ADDRESS plus a nominal setup fee!
Contact us today to get started. Call 281-558-4334 or email us!
An Effective Way to Reach Your Prospects
The revolution of technology has resulted in a dramatic shift away from the traditional forms of media, such as
newspaper and television, leading to many consumers communicating and sourcing more of their information via
the internet and email. This powerful new tool will give your marketing greater benefits when compared to many
other forms of advertising,
- More effective and far less expensive marketing vehicle
- Allows access to a zip code geo-targeted database of 100+ million subscribers to choose your list from
- Each subscriber has opted-in (given their approval) to receive special offers and information from local
businesses. - Use with direct mail to increase the number of impressions you make on your prospects or use as an
effective stand-alone marketing vehicle.
In addition to email marketing’s cost and time advantages in distribution, the interactive nature of the email
advertisements provides an advertiser with multiple impressions:
* Subject Line: The subject line is the equivalent of outdoor advertising - it is branding. Whether the consumer
opens the email or deletes it, they must read the subject line. The advertiser therefore receives a valuable
impression for each email sent.
* Opens: When the mail piece is opened, the advertisement appears. The open is the equivalent of a direct mail
piece or a newspaper advertisement.
* Clicks: When a consumer clicks on the advertisement, they are redirected to the advertiser’s website or landing
page. The click is the equivalent to a search engine or yellow pages click.
The Benefits of Prospect Emailing
Locally Targeted: Each record contains the email address, name and address of the consumer. This allows you to
see your recipient actually lives in the targeted community.
Interactive: The ability to click through to a website makes an email advertisement interactive - and only search
engines and internet yellow pages can claim to be interactive as well.
Advertiser Initiated: Email advertisements do not wait for the consumer to find the advertiser, rather the advertiser is
approaching the consumer.
Actionable Audience: When the consumer receives the email advertisement, they are able to take action, whether
clicking, buying or calling.
Immediate Deployment: An email advertisement can be developed from list to creative and delivery in a very short
period of time.
No Minimums/Contracts: Unlike all other advertising, there is no minimum quantity and no contract required.
Ability to Forward: Email marketing is the only true viral marketing medium - your email can be forwarded to others.
Consumers Opt-in to receive Email Advertisements (B-to-C Marketing)
A database of 100+ million U.S. consumers that have requested to receive offers, specials and information from
local businesses is maintained. Each consumer record contains the email address, physical address, consumer
name, and date and time stamp when the consumer opted into the database.
When creating a prospect email list, advertisers have the option to choose specific zip codes to market to, or
alternatively, choose a radius search to identify available data within a certain distance from their location. Relevant
demographics are also available including average household income, average household value, and residential
density.
As a result, the quality of the data including the opt-in nature of the database and the strong accuracy of the
information, ensures users experience very strong response rates.
Businesses Opt-in to receive Email Advertisements (B-to-B Marketing)
A database of 18+ million U.S. Businesses that have opted-in receive email offers, specials and information from
other local businesses is maintained. Each business record contains the email address, physical address and date
and time stamp when the business opted into the database.
How much does prospect emailing cost?
ONLY 4¢ PER EMAIL ADDRESS plus a nominal setup fee!
Contact us today to get started. Call 281-558-4334 or email us!
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